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Karmly

Led the brand, website and product design for a new global freelance management system.

Role

Design Lead

Skills

Design Lead
UX
UI
Design System
Website Design
Brand
Website Development

Karmly helps independent contractors find work, bill clients, and get paid right. It is one of four products under FlexiTime Limited. It is a new product used by freelancers and professional contractors from all around the world. I currently lead the design for the apps, websites, marketing & brand.

The work I have been responsible for includes:

  • UX & UI design for the desktop/mobile responsive web app

  • Lead and mentor a team of designers & developers for the apps & website

  • Customer interviews & feedback consolidation

  • User journey & flow creation

  • Design system creation

  • Website design & SEO optimisation

  • Website development with Gatsby React

  • Brand guidelines

  • Video production for marketing

  • Sprint planning & task delegation

Karmly Brand
Brand

Karmly | Hero 1
Product suite

Karmly | Hero 2
Components

Karmly | Hero 3
Mobile app (see prototype)

Karmly | Hero 4
Design system

Karmly | Hero 5
Annotated design